Slot Machine positioning

January 10th, 2020 by Erik Leave a reply »

Volumes have been written on this topic, and the debates and face-offs about where the "hot" video slots are installed in a casino are still ongoing – more than 60 yrs after the slots were first installed in the casinos.

The standard rule is that the more favourable slot machine games were located just inside the main entryway of the casino; so that persons going by would see real jackpot winners … be possessed to come into the casino and play. Our attitude is that this is definitely no longer the case.

Just about all of the large casinos presently are giant complexes … it is not possible to see inside from the sidewalk, so there’s no longer a reason to situate the ‘loose’ one armed bandits in close proximity to any doorways.

Yet another classic rule is that loose slot machine games are put on the major aisles inside the casinos, again so that more persons could see winning jackpots and be galvanized to play. However, we find that this also isn’t a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slot machine games at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Today, casinos are constantly changing their perspective about where to place the loose slot machine games.

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